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Category: Organization Culture

Brand Your Digital Oilfield Culture: Internalize Its Transformation

Our recent article, “The Digital Oilfield Culture: Transformation Value for the Organizational Ecosystem” (pp.24-26) takes a somewhat different change management approach.[i]  Why not brand your digital oilfield culture? Most consumers are familiar with the so-called ‘Brand Name.’  These are names so ubiquitous that in some…

Human—Machine Interface in the Age of Digitalization: Can the Machine be Trusted and When Should the Human Intervene?

On March 10, 2019 the second Boeing 737 Max 8 (in approximately 5 months) crashed in Ethiopia.  This incident has led to extensive investigations and as of this writing that model aircraft is grounded. This pundit cannot and will not hazard a guess as to…

Decision Making in the Digitalization Age: Who Decides?

“Ergonomics (or Human Factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design to optimize human well-being and overall system performance.”[i] According to Gartner,…

Mission Accomplished: Santa Completes Another Worldwide Transit—Incident Free!

Every December 24th, this jolly ole elf embarks on one more global initiative.  We know this to be true because each year since 1955, the North American Aerospace Defense Command (NORAD and its predecessor the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs,…

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