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Category: Organization Culture

Brand Your Digital Oilfield Culture: Internalize Its Transformation

Our recent article, “The Digital Oilfield Culture: Transformation Value for the Organizational Ecosystem” (pp.24-26) takes a somewhat different change management approach.[i]  Why not brand your digital oilfield culture? Most consumers are familiar with the so-called ‘Brand Name.’  These are names so ubiquitous that in some…

Human—Machine Interface in the Age of Digitalization: Can the Machine be Trusted and When Should the Human Intervene?

On March 10, 2019 the second Boeing 737 Max 8 (in approximately 5 months) crashed in Ethiopia.  This incident has led to extensive investigations and as of this writing that model aircraft is grounded. This pundit cannot and will not hazard a guess as to…

Decision Making in the Digitalization Age: Who Decides?

“Ergonomics (or Human Factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design to optimize human well-being and overall system performance.”[i] According to Gartner,…

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