Technology Betrayal

Devil whispering to Businessman. Unfair business metaphor. Isolated on white

In one case, a new cell phone (2023 purchase) went dead.  The replacement and the subsequent replacement did the same thing.  Now on the 4th phone, a work around has been found.

The promise of technology is legendary.  However, the hype is often over the top and not a statement of realty.  The movement towards, MVP (minimum viable product) is but one of the issues technology providers face.

The idea is to get to market with a version that meets the basic level of functionality that addresses a customer’s requirement.  One way to view this is as a market research tool.  However, in this author’s experience an MVP (with minimal or no changes) often becomes the first marketable version as develops rush to secure market share.  In our recent book, Smart Manufacturing we address the the Gartner Hype Cycle and state, “We live in an era of exploding technologies.  Daily, some new whiz-bang widget is announced and—Hyped!  No longer better than sliced bread, new technology promise everything from global peace to weight loss.”

Caveat Emptor!

We are repeatedly reminded that the computer chip is at the heart of all products and our everyday life.  This blogger does not deny that point of view.  However, this extreme dependence has drawbacks as well.  For one thing, the quality of the software is only as good as the development team.

According to one source software quality assurance is, “A process that focuses on identifying and maintaining set requirements for developing reliable products.”  Previously, we defined validity and reliability as the first tenet of data quality assessment.  So it is with the software providing or using said data.

In December 2022, the consulting firm McKinsey published, “Every company is a software company: Six ‘must dos’ to succeed.”  In that article, they posit that to be successful organizations will need to develop their own software.  This will require that organizations internalize the software development process as part of their core business capitalizing on their Subject Matter Expertise.

How ready is your organization for this emerging business model?

For More Information

Please note, RRI does not endorse or advocate the links to any third-party materials herein.  They are provided for education and entertainment only.

Additional Resources

There are significant resources available on the subject.  Our intent is not to provide a comprehensive list, but a few that are oriented towards the layperson and not just the developer.  In no particular order:

Interested readers can search for ‘software errors,’ ‘software quality assurance’ and other similar key words.


See our Economic Value Proposition Matrix® (EVPM) for additional information and a free version to build your own EVPM.

The author’s credentials in this field are available on his LinkedIn page.  Moreover, Dr. Shemwell is a coauthor of the just published book, “Smart Manufacturing: Integrating Transformational Technologies for Competitiveness and Sustainability.”  His focus is on Operational Technologies.

“People fail to get along because they fear each other; they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other.” (Martin Luther King speech at Cornell College, 1962).  For more information on Cross Cultural Engagement, check out our Cross Cultural Serious Game.  You can contact this author as well.

For more details regarding climate change models, check out Bjorn Lomborg ands his latest book, False Alarm: How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet.

Regarding the economics of Climate Change, check out our recent blog, Crippling Green.

For those start-up firms addressing energy (including renewables) challenges, the author can put you in touch with Global Energy Mentors which provide no-cost mentoring services from energy experts.  If interested, check it out and give me a shout.

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