The Rapid Response Institute

Tag: NASDAQ

  • Dot Bomb 2.0 — ai Style

    Dot Bomb 2.0 — ai Style

    Are we doing this again with Artificial Intelligence?

    On March 10, 2000, a five-year dotcom bubble bursts on the Nasdaq Index. Even blue-chip tech companies lost more than 80% of their market value and it would be 15 years before Nasdaq would see that peak again.  “The dotcom bubble, also known as the Internet bubble, grew out of a combination of the presence of speculative or fad-based investing, the abundance of venture capital funding for startups, and the failure of dotcoms to turn a profit. Investors poured money into Internet startups during the 1990s hoping they would one day become profitable. Many investors and venture capitalists abandoned a cautious approach for fear of not being able to cash in on the growing use of the Internet.”

    At the height of the dotcom hype, organizations were changing their name (not just the domain) to include this suffix, i.e. Acme.com.  This attempt to differentiate almost became silly and the butt of jokes.

    Increasingly, this pundit is seeing a similar thought process when it comes to artificial intelligence. The new marketing moniker/domain is now Acme.ai.  We predict .ai identification will end in flames as did .com.  This is not to say artificial intelligence will go away but that it will become mainstream, just as the Internet did not fade into marketing oblivion. Online business is now just the way we do business and access to it is available to all at a marginal cost that approaches zero.

    Branding

    Much of this section is adapted from our report prepared for a United Nations Agency.

    The concept of the Brand is well established in marketing literature and practice.  The Brand is a messaging vehicle that seeks to position all consumers and stakeholders “on the same page.”  As discussed herein, it is a powerful construct and may be of useful to the nuclear power sector as it seeks to embody an AI Culture into all stakeholders.

    The theory of the Brand Wheel is addressed herein.  To address the Key Themes and concerns raised during the conference, it appears that “AI Culture” may need to become a “Brand.”  Strong Brands generate a powerful emotional response!

    For example, a positive brand such as BMW’s “the ultimate driving machine” (at least in the USA) transcend other issues such as the high cost of maintenance of these automobiles.  Negative branding often can never be overcome as the Coca Cola Company learned when they launched “New Coke” in 1985.  This company almost ruined a long-standing strong brand!

    Construct

    We put forth a Brand mental model for debate within the industry.  In this section, the construct or set of organizing ideas for consideration are developed.

    In accordance with the theory, the AI Culture Brand Wheel (High Level Framework) is composed of two major categories:

    Facts & Symbols or those components of the Brand that address the “hard” and often more measurable aspects. 

    • What the Product, Service, or Solution does for ME
    • How I would Describe the Product, Service, or Solution

    Brand Personality addresses the more emotional side of the Brand

    • How the Brand make ME look
    • How the Brand makes ME feel

    Populating the Wheel

    The Groups (developed in a workshop) in the following diagram are believed to be representative of major issues the sector faces.  It follows that any marketing message to stakeholders should address their concerns.

    These four quadrants were populated with over twenty Groups from the Affinity Diagram process.  This is a high-level approach to populate the wheel with the almost 200 AI Culture issues (variables) identified from participants.

    The following table shows the Groups by Brand Wheel Quadrant and the Rationale behind the categorization.  The focus is on the individual person and how he or she relates to the AI Culture Brand.  By extension, how individual stakeholders feel is how their organization or group feels about the Brand.

    The Brand Wheel is an easy-to-use model that helps organization position themselves in crowded market segments.

    Graphically, these Groups are shown in the following figure.  Seven Groups fall in the top two quadrants as more tangible variables (Fact) by nature and four in the Personality quadrants.  One can surmise that a Brand such as Systemic AI Culture would require substantial “technical” support to be credible.

    The intangible Groups can be considered the Brand emotional delivery mechanisms.  Collectively, the Systemic AI Culture Brand can be considered a key aspect the industry Go-to-Market strategy—selling Systemic AI Culture.

    Similar to the way an Affinity Diagram adds high value to the team doing the work, developing the Brand Wheel adds significant value to the process itself.  Figures and charts are visual representations of concepts that are highly appealing.  The Brand Wheel is one method supported by the Affinity Diagram to capture a large set and sometimes conflicting issues into a model individuals can grasp and internalize.

    Finalizing the Brand

    A brand Tag Line would be helpful to etch the construct into the minds of all stakeholders.  For example, High Reliability Management used the concept of Mindfulness—the practice of maintaining a nonjudgmental state of heightened or complete awareness of one’s thoughts, emotions, or experiences on a moment-to-moment basis, also such a state of awareness (situational awareness).

    Concluding Thoughts

    To be clear, branding is not the end game in marketing but one of many prongs used to achieve strategic advantage and greater shareholder value.  It is a convenient framework that captures the essence of who the organization is.  This approach is immensely more successful than simply attaching .ai to the organization name, hoping for differentiation.  Any competitor can do exactly the same thing.

    Earn your value the old fashion way, with viable products that solve problems, customers, profits and return to shareholders. Forget about the hype!

    Is your organization taking Rudyard Kipling’s advice to his son, “If you can keep your head when all about you are losing theirs and blaming it on you, if you can trust yourself when all men doubt you,
    but make allowance for their doubting too!”

    Pre order our new book

    Navigating the Data Minefields:

    Management’s Guide to Better Decision-Making

    We are living in an era of data and software exponential growth.  A substantive flood hitting us every day.  Geek heaven!  But what if information technology is not your cup of tea and you may even have your kids help with your smart devices?  This may not be a problem at home; however, what if your job depends on Big Data and Artificial Intelligence (AI)?

    Available June 2025

    Ordering Information

    We are also pleased to advise our loyal readers that CRC Press has accepted our proposal for this forthcoming book, Nonlinear Big Data and AI-Enabled Problem-Solving: Transforming From A Spreadsheet Society.  Stay tuned for more details.

    For More Information

    Please note, RRI does not endorse or advocate the links to any third-party materials herein.  They are provided for education and entertainment only.

    See our Economic Value Proposition Matrix® (EVPM) for additional information and a free version to build your own EVPM.

    The author’s credentials in this field are available on his LinkedIn page.  Moreover, Dr. Shemwell is the coauthor of the 2023 book, “Smart Manufacturing: Integrating Transformational Technologies for Competitiveness and Sustainability.”  His focus is on Operational Technologies.

    We are also pleased to announce our forthcoming book to be released by CRC Press in June 2025, Navigating the Data Minefields: Management’s Guide to Better Decision-Making.  This is a book for the non-IT executive who is faced with making major technology decisions as firms acquire advanced technologies such as Artificial Intelligence (AI).

    “People fail to get along because they fear each other; they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other.” (Martin Luther King speech at Cornell College, 1962).  For more information on Cross Cultural Engagement, check out our Cross-Cultural Serious Game.  You can contact this author as well.

    For more details regarding climate change models, check out Bjorn Lomborg and his book, False Alarm: How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet.

    Regarding the economics of Climate Change, check out our blog, Crippling Green.

    For those start-up firms addressing energy (including renewables) challenges, the author can put you in touch with Global Energy Mentors which provide no-cost mentoring services from energy experts.  If interested, check it out and give me a shout.

  • Innovation: The Key to the Global Future

    Innovation: The Key to the Global Future

    Henry Ford, the Founder of Ford Motor Company is famously attributed to this statement.  “If I had asked people what they wanted, they would have said faster horses.”  In other words, most of us think linearly.

    One wonders if this line of reasoning is the best way during the current situation.  Perhaps, non-linear mindsets are more appropriate.

    Challenges

    Currently, many define an existential threat as Climate Change.  Additionally, the global economy, the War in Ukraine, bad actors and other ills make the daily news.  We are also told the time is of the essence.  However, it appears the window will close before the appropriate linear responses can come online.

    As the pandemic unfolded in early 2020, we penned a piece on the role innovation would play addressing the global scourge. We put forth some points we believed salient at the time such as:

    • The rise of remote work
    • The ability to scale quickly, i.e., vaccines, ventilators, et. al.
    • Changes in Clinical Trial protocols

    From the same blog, this pundit has long advocated that, “the use of knowledge enabled by technology can reduce project cycle time dramatically.  It can also significantly reduce project cost as well.”

    As we look back on that period, the collective global ‘we’ accomplished a lot.  A plethora of useful materials were developed and published by all manner Subject Matter Experts (SME) as well as those with ‘life knowledge.’  We chose to capture and repost materials (Covid-19 Business Continuity Resources) that could of use to those business executives struggling with work force issues.  These materials remain available.

    Regrettable, the term SCIENCE was terribly misused, including by medical professionals and professional scientists, all of whom should have known better.  This discussion is further developed in our blog, They Blinded Me with Science.   For interested readers, the piece develops the concepts of science and pseudo-science as well as a brief methodology all can use to help them assess what they are being told about major issues.

    Actual Science has moved humanity out of the caves and into our modern world.  Likely, it can help us address current and future global challenges.  The proven innovative use of the Scientific Method is one path forward.

    SpaceX – NASA

    Elon Musk is in the news for a number of reasons.  He is perhaps one of the best know billionaires.  In the opinion of this pundit, the partnership between his company SpaceX and NASA appears to be one of the most productive Public-Private Partnerships (PPP).  Perhaps this good or best practice could be emulated by others seeking new ways to innovate.

    Realistic Energy Transition

    Energy Transition is all the rage with all manner or organization jumping on board.  Somewhat reminds me of the late 1990s dot.com era.  According to Wikipedia, after the ensuring bust, “the NASDAQ-100 had dropped to 1,114, down 78% from its peak.”  Makes one wonder that this might not be the first rodeo for the latest ‘change the world shinny object.’

    Previously, we noted that the replacement of a major highway ramp in Houston, TX USA is slated to take two years.  Additionally, according to McKinsey, “The goal is to install 500,000 public chargers—publicly accessible charging stations compatible with all vehicles and technologies—nationwide by 2030.”  Message: infrastructure development takes a certain amount of time.

    Also from McKinsey, “Capital spending on physical assets for energy and land-use systems in the net-zero transition between 2021 and 2050 would amount to about $275 trillion, or $9.2 trillion per year on average, an annual increase of as much as $3.5 trillion from today.  To put this increase in comparative terms, the $3.5 trillion is approximately equivalent, in 2020, to half of global corporate profits, one-quarter of total tax revenue, and 7 percent of household spending.”

    As of this writing the global stock markets appear to be in freefall.  Some believe, including this author that a Recession is imminent.  This begs the obvious.  How will this linear effort be paid for and what will be the return on this huge investment?

    There must be a better way.

    Innovate, Innovate, Innovate

    In his recent book, False Alarm: How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet noted climate change advocate, Bjorn Lomborg expresses concern regarding linear type scenarios and investments being made reduces climate change to Net Zero.

    He argues that regardless of efforts made such as described herein, we will not defeat global warming.  The temperature will rise anyway.

    If this is the case, then the ROI from a $275 trillion dollar commitment may in fact be negative.  This might spell economic disaster at a sustained level.

    Lomborg makes the case that innovation is key.  His perspective seems to be more on university led research supported by governments.  There is a role for government to fun basic research and many have for decades.

    Entrepreneurs have been advancing humankind for hundreds of years.  With proper market signals, we can expect a new generation to rise to the occasion addressing the energy transition and ultimately climate change.

    The author is aware of a number of ‘Green’ efforts underway to encourage the development of new commercial technologies.  While not advocating for investment in an Incubator or Accelerator, it seems reasonable that start-up organizations addressing these challenges be encouraged.

    What Role Does Innovation Play in Your Firm’s Approach to Climate Change?.

    For More Information

    Please note, RRI does not endorse or advocate the links to any third-party materials herein.  They are provided for education and entertainment only.

    The author’s credentials in this field are available on his LinkedIn page.

    Disclaimer, the author has no personal or business relationship with Bjorn Lomborg or his publications other than reading and commenting on his latest book, False Alarm: How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet.

    For those start-up firms addressing energy challenges, the author is a member of Global Energy Mentors which provide no-cost mentoring services from energy experts.  If interested, check it out and give us a shout.

    For more information on Cross Cultural Engagement, check out our Cross Cultural Serious Game.  You can contact this author as well.