Tag: value proposition

Clickbait Redux

We are offered the world at the tip of our fingers, But!  There are many prices to pay.  Theft by scam simply by clicking on a great opportunity is getting more sophisticated all the time. Recently, this pundit was offered a once in a lifetime possibility if only I would listen to an MS Office

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100

This edition marks the 100th post in our Critical Mass Blog series.  We have sought to provide thoughtful, unbiased insight into the contemporary business and organizational challenges we all face.  Since our first blog post on November 27, 2017 our world has turned over in ways none expected.  Likely, this trend will continue. This series

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Roadmap to Decision Making In the ‘Smart’ Era

“Nothing is more difficult, and therefore more precious, than to be able to decide.” — Napoleon Bonaparte Volumes have been written on decision-making and this pundit has offered his share of insight and comment on the subject as well.  Some of our comments regard the appropriateness of the human intercession in electronic decision making.  Others

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You’re Kidding, Right?

Not Again   In 2018 we posted an opinion regarding social media driven sales ‘cold calling.’  As noted then, the comments went along the lines, “I reviewed your profile and I know I can help.”  This unsolicited approach continues to be blown off by this and other pundits/potential customers as amateurish. Recently, the tactic has

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Want – Like – Need

Years ago, as part of a never-ending series of company reorganizations, a team of our change management consultants headed to the ‘field’ to interview users.  Upon their return, they presented an extensive list of technology investments deemed necessary to remain competitive. Their list focused on technology and not business concerns.  Wondering, I asked who they

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