A recent TEXT from a possible vendor did not identified himself as a referral. I did not pay any attention to it and both of us missed an opportunity.
In our social media age with its shorthand, i.e. HRU, much can be lost in the exchange. Like most of us I am bombarded with those seeking my attention. So if the message is to get through the clutter it has to have meaning and a CALL TO ACTION.
One can argue that all the communications tools at our disposal, we have lost the art of communicating. This is a loss far beyond hiring a vendor.
Dale Carnegie famous said, “Tell the audience what you’re going to say, say it; then tell them what you’ve said.” This approach works for text messages as well. And do not forget to introduce your self if the individual does not know you and/or your organization. By the way, do your homework and don’t waste anyone’s time–a sure deal killer.
Finally, in our globally connected economy, the language you speak may not the first or even a language the recipient understands. Translators are great software tools but they are not perfect and nuances may be lost. If I don’t know the sender, this pundit automatically hits spam on messages in the language I understand and it is not on me to spend the time and energy to translate your sales pitch.
What is your organization’s process to make sure its message is getting through?
For More Information
Please note, RRI does not endorse or advocate the links to any third-party materials herein. They are provided for education and entertainment only.
See our Economic Value Proposition Matrix® (EVPM) for additional information and a free version to build your own EVPM.
The author’s credentials in this field are available on his LinkedIn page. Moreover, Dr. Shemwell is a coauthor of the just published book, “Smart Manufacturing: Integrating Transformational Technologies for Competitiveness and Sustainability.” His focus is on Operational Technologies.
“People fail to get along because they fear each other; they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other.” (Martin Luther King speech at Cornell College, 1962). For more information on Cross Cultural Engagement, check out our Cross Cultural Serious Game. You can contact this author as well.
For more details regarding climate change models, check out Bjorn Lomborg ands his latest book, False Alarm: How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet.
Regarding the economics of Climate Change, check out our recent blog, Crippling Green.
For those start-up firms addressing energy (including renewables) challenges, the author can put you in touch with Global Energy Mentors which provide no-cost mentoring services from energy experts. If interested, check it out and give me a shout.