Category: Business Development

CRM Suks

March 17, 2023 No Comments

This author recently received an automated text message regarding an upcoming process.  Received the day before the scheduled process, the text described pre-process procedures (as if it was in the future) to be completed 72 hours beforehand. Customer Relationship Management (CRM) systems are ubiquitous.  These automated systems remind customers of valid business relationships as well

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Selling Your Economic Value Proposition to the C Suite: Translating Technology to the Language of Business

October 18, 2018 No Comments

The challenge of building a Business Case for CAPEX investments with high intangible content, i.e., IoT, professional services and operational excellence, remains difficult.  Many also argue that disruptive new business models are making the old ways irrelevant. Hence, we simply must make the investment to remain competitive.  After all, everyone is doing it.  A matter

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