The Rapid Response Institute

Tag: Likes

  • Clickbait Redux

    Clickbait Redux

    We are offered the world at the tip of our fingers, But!  There are many prices to pay.  Theft by scam simply by clicking on a great opportunity is getting more sophisticated all the time.

    Recently, this pundit was offered a once in a lifetime possibility if only I would listen to an MS Office (voicemail) sent to my email account.  Seemed OK, how harmful could it be?  Certainty, this world class software provider tool was safe?

    Well, as the saying goes, my mama didn’t raise no fool.  Not saying I won’t be duped at some point, but I like to think the odds are against it.  Tagged as junk, I will never know what the sender had to say.  Nor do I care, since likely it was phishing at best and possibly something worse.

    That said, businesses cannot run on the basis of individual prowess, especially when the scams often exceed hundreds a week or even a day.  Junk mail filters are much better than before but still not perfect and malefactors are always launching cyber organized criminal efforts to supersede defensive protections.

    Equally, if not more important, how many legitimate businesses lose sales or even have their reputations significantly compromise as a result of scams?  If a prospects clicks on your logo and is defrauded, her or she will most likely continue to blame the logo owner and not the criminals.

    Setting the Hook

    Fisherman know how to catch fish.  They know the right locations, time of day, cloudy or not and so forth and so on the land the ‘Big One.’

    On the other hand, digital hackers do not appear to have this ingrained focused instinct.  Perhaps, this skill is not necessary for them.

    Masquerading in plain sight, spammers try to tap into the greed in all of us.  Easy, quick and large these opportunities are attractive and many fall for them.

    As a mentor and advisor to organizations of all sizes, I consistently review product/service and even enterprise value propositions.  Frankly, many are found wanting.  Currently, the Lean Canvas construct and/or Elevator Pitch are models for succinctly posturing a position quickly.

    However, it takes a lot of effort to craft the short piece.  Only then does the firm have something of value for prospects and customers.

    While Fortune 500 et al will remain targets of cyber hacking, it is possible for others to make themselves less attractive to organized crime.  Firms should ask themselves, what is the goal for their web presence?

    In 2019, this blog addressed the “what’s in it for me question” as opposed to collecting ‘Likes.’  That edition contained a real world case study of wrong-headed thinking by a consulting firm collecting the wrong data.  As the client, we did not implement that recommendation.

    There is a fine line between building market ‘Buzz’ and simply collecting ‘Likes’.  However, the real focus should be on building repeat customers.  Recommendations from others, should still be part of the business model.

    Cyber is now an important part of every firm’s business model.  Part of the organization’s cybersecurity model has to be, “Why are individuals coming to the website?”  In other words, “What value are we providing them?”

    What is the Value of a ‘Like’ to your Organization and What is the ‘Risk’ of Obtaining One?

    For More Information

    Please note, RRI does not endorse or advocate the links to any third-party materials.  They are provided for education and entertainment only.

    For more information on Cross Cultural Engagement, check out our Cross Cultural Serious Game.  You can contact this author as well.

  • Lessons in Servant Leadership: What Did You Say?

    Lessons in Servant Leadership: What Did You Say?

    Watch almost any media talk show and the interviewer will often interrupt the guest trying to answer the question just posed.  This is such a common phenomenon that it is accepted behavior perhaps driven by ratings that come from on-air confrontation.  It is part of the culture!

    Why ask the question if you’re only going to impose your view in the middle of an answer?  Perhaps guests are just convenient foils.

    When briefing senior management, colloquial wisdom is to get to the point quickly and succinctly.  Words to live by and often put forth by this pundit.  Yet it is amazing how many of us violate the axiom by continuing to talk.

    Truly listening with all senses is a rare skill.  How often have we been in a situation such as a sales call when the customer is interrupted by members of the sales team?

    It is more difficult to close a deal when the preconceived notions of the seller override the buyer’s response.  Often in such a situation the client’s body language will give a clue as to her irritation when ‘talked over.’

    The Power of Listening

    So, you have made your pitch and are now sitting quietly waiting for the client to respond.  However, the so called ‘pregnant pause’ ensues.

    The overwhelming desire is to ‘jump in’ and say something to break the silence.  But how does that close a deal when an offer has just been made?

    Such behavior usually results in either prolonged negotiation or no deal.  The human inclination to talk can be irresistible.  A better behavior is to shut up and listen!

    Some research shows that good listening is beneficial to both employees and their organizations.  However, barriers to better listening include:

    • Loss of Power—The appearance of weakness or not in control of the situation
    • Takes Time and Effort—Daily time pressures may negatively impact on the work product
    • Fear of Change—The speaker must refrain from making ‘foregone conclusions’ until a response is articulated

    In addition to certain listening skills, a good listener must have the ‘intention’ to become one and resist the urge to interrupt.  This can become the framework for real dialogue and exchange of ideas and information.

    Getting to Yes

    In a TEDx Talk, the coauthor of the negotiation book, Getting to Yes discusses the value of listening in any human interaction.  The investment of less than 16 minutes of your time will be enlightening.  One suspects the almost 900,00 viewers would agree.

    Our inherent nature to ‘rattle on’ distracts us from our goals.  We recently discussed the value of understanding the difference between Wants, Likes and Needs.

    Truly listening and understanding your counterpart’s feelings (or deeply personal Needs) will unlock the key to getting a deal done—Yes!  This is a major component of  servant leadership.

    R B C

    Human (B)ehaviors in certain situations or (C)onditions establish (R)elationships between two or more parties.  We have been extending this construct for almost 25 years and it has broad applicability.  What kind of Relationship is established if one or more individuals do not listen to others?

    How Well Do You Listen to Your Colleagues and Family Members and Do They Listen to You?

    For More Information

    Please note, RRI does not endorse or advocate the links to other third party materials.  They are provided for education and entertainment only.

    For more information on Cross Cultural Engagement, check out our Cross Cultural Serious Game

    You can contact the author as well.

    End Notes

      https://en.wiktionary.org/wiki/pregnant_pause

      https://hbr.org/2018/05/the-power-of-listening-in-helping-people-change

      https://therrinstitute.com/want-like-need/