Tag: customer acquisition

CRM Suks

March 17, 2023 No Comments

This author recently received an automated text message regarding an upcoming process.  Received the day before the scheduled process, the text described pre-process procedures (as if it was in the future) to be completed 72 hours beforehand. Customer Relationship Management (CRM) systems are ubiquitous.  These automated systems remind customers of valid business relationships as well

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Zero: What If Switching Costs are Near?

August 25, 2019 No Comments

Customer Acquisition and Retention (CAR) are two of the most important activities of the Marketing and Sales strategies and should be KPIs for “C” suite occupants as well.  One of the classic case studies of the battle over CAR is the so-called Cola Wars initiated between Coca Cola and Pepsi Cola in the 1970s.   These

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