Brand Your Digital Oilfield Culture: Internalize Its Transformation
June 27, 2019
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Our recent article, “The Digital Oilfield Culture: Transformation Value for the Organizational Ecosystem” (pp.24-26) takes a somewhat different change management approach. Why not brand your digital oilfield culture? Most consumers are familiar with the so-called ‘Brand Name.’ These are names so ubiquitous that in some cases that we take them for granted. Soft drinks, beer,