Tag: survey

Worthless

Does CRM still frustrate you, the would-be buyer all these years later? I recently ordered a relatively expensive product from a well-known retailer.  At their prompting, I signed up for ‘track order.’  Three days later, my inquiry was responded with, “the order has been placed.”  Ok, but I already know that.  Are you still processing

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The Transformation of Our Spreadsheet Society

“The only rules are the ones dictated by the laws of physics.  Everything else is a recommendation.”  — Walter Isaacson/Elon Musk We live in a spreadsheet society.  Columns of Categories of People and Rows of Wants, Needs, and Desires.  This model is too simplistic.  What is needed, and Big Data can provide, is a more sophisticated approach.

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