According to the Cambridge Dictionary, one definition of initiative is. “A new plan or action to improve something or solve a problem.” In corporate parlance this often translates into yet another short-term and often politically correct effort to demonstrate forward motion/social citizenship. Often forgotten faster than the evening news cycle as new searches for performance
This edition marks the 100th post in our Critical Mass Blog series. We have sought to provide thoughtful, unbiased insight into the contemporary business and organizational challenges we all face. Since our first blog post on November 27, 2017 our world has turned over in ways none expected. Likely, this trend will continue. This series
Our recent article, “The Digital Oilfield Culture: Transformation Value for the Organizational Ecosystem” (pp.24-26) takes a somewhat different change management approach. Why not brand your digital oilfield culture? Most consumers are familiar with the so-called ‘Brand Name.’ These are names so ubiquitous that in some cases that we take them for granted. Soft drinks, beer,
