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Tag: brand

Brand Your Digital Oilfield Culture: Internalize Its Transformation

Our recent article, “The Digital Oilfield Culture: Transformation Value for the Organizational Ecosystem” (pp.24-26) takes a somewhat different change management approach.[i]  Why not brand your digital oilfield culture? Most consumers are familiar with the so-called ‘Brand Name.’  These are names so ubiquitous that in some…

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