Risk Adjusted Customer Acquisition Cost Assessment

This is the classic Customer Acquisition Cost model that addresses not just the cost of attaining new customers but issues that may be of concern to the existing customer base if/when discounts are provided as part of a marketing campaign.  For many sectors customer ‘Switching Costs’ can be very low.  This model provides insight into this concern.  Moreover, users can adjust their scenarios for Risk.

You have complete ability to use your actual numbers to develop the model.

The charts are dynamic and will provide a good visual of the changes.  You are invited to ‘What If’ the model and develop various scenarios to maximize your growing customer base..

“Dummy” plug numbers are in blue font and can be changed as desired. Additional supporting materials include our  QuickStart Guide.  For additional information see Zero: What If Switching Costs are Near?

Due to their size and complexity, models and checklists are best viewed on a large screen.

Disclaimer

These models and checklist are provided ‘As Is’ and the firm nor its principals are responsible for their accuracy and/or applicability.  Their use many provide guidance only into various tasks; however, they should not be solely relied on for decision making.